Teravail Projects

Teravail: Gravel

Close-up of bike shifters on gravel road

This was a major┬ápart of the brand launch for Teravail, so it was important to nail the voice of this baby brand and make a good first impression. We found that foregoing any sort of music accompaniment in favor of amplifying┬áthe natural sounds of a classic gravel ride spoke to Teravail’s demographic of hardcore riders. This was also a big step in setting a style guide for video content that will follow it. Oh, and we camped on this shoot!

Skills: Concept / Direct / Film / Edit