I Ride for Her
Salsa sent me down to the Dirty Kanza 200 in Emporia, Kansas to attempt to capture the emotions of the finish line. Honestly, I was skeptical. I think I underestimated how grueling the course would be, what the middle of nowhere looks like, and what finishing a day of riding like this can mean to someone. We got to do a special thing by having sponsored rider Ben Weaver, who was there on his bike that day in Kansas, write and record an original composition for the piece. I had the pleasure of working closely with him through the songwriting stages, and even got create a little teaser for the video before it’s release→.
I have to admire Salsa for breaking the rules and putting out shareable internet-only content that falls over 2 min long. In the end, this was met with overwhelmingly positive response not just from those who know what it’s like to accomplish a finish like this, but by those who were inspired by it.